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Tripp Keber Steps Down As CEO Of Dixie Brands

Tripp Keber Steps Down As CEO Of Dixie Brands

Dixie Brands, one of the earliest big brands in cannabis is losing its chief executive officer. Co-founder Tripp Keber is resigning in order to take a new position that partners Dixie with Rose Capital based in Miami, Florida.

The fund plans on expanding in 2018 and will assemble a portfolio of infused product companies. Keber told Marijuana Business Daily “Today, effective close of business, I will step down as chief executive and president,” “I will turn over the reins to my very capable and competent business partner, Chuck Smith.” 

Keber will take a leadership role at BR Brands, which will be a new Rose Capital affiliate. In this new arrangement, Dixie Brands will receive the resources that it needs to advance and be a part of the new BR Brands portfolio of infused product companies. Rose Capital claimed it will be providing “ongoing growth capital, strategic advisory and operational partnership.” 

Keber will remain a majority shareholder in Dixie as well as remain the sole license holder for Dixie products and permits in Colorado. 

It’s been a pretty dramatic week for Keber, who also resigned from the board at MassRoots this week as that company’s founder Isaac Dietrich reclaimed his company. As part of Dietrich’s move to get his CEO position back, he asked for the resignation of the board that ousted him and that included Keber.

Dixie’s History

Keber founded Dixie Holdings With Smith in 2010 in Colorado in the early stages of cannabis legalization with a THC-infused soda. A product that continues to be a consumer favorite In 2014, Dixie Brands was formed in order to manage the licenses and intellectual property of Dixie Elixirs & Edibles and establishing the manufacturing and distribution relationships for those products. Dixie products are now available for sale in four different states with plans for more expansion in 2018.


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